Kew Publicity

Publicity campaigns for books, authors and businesses

Case Studies

Beware of the Dog by Brian Moore

Beware of the Dog

by Brian Moore

Brian’s moving personal story, told for the first time in his autobiography, meant that his book had the potential to reach far beyond the core sports market.  The publicity campaign set out to promote awareness of the strong human-interest angle of the story, as well as targeting the key sporting press.

Following serialisation in the Daily and Sunday Telegraph Brian was interviewed for a wide variety of sports and general media including BBC Breakfast News, Panorama, Sky’s Adam Boulton and ITN Online.   He was a guest on Radio 4 Midweek, Radio 2 Jeremy Vine, Radio 5 Live, RTE Dublin and Talksport, and was interviewed for The Sunday Times, The Independent, Guardian Online, Rugby World and GQ.   Other publicity arranged reflected his interests outside of sport with interviews on Market Kitchen, and in Decanter, Motorcycle News, and Square Meal.

Brian promoted his book at leading literary festivals and lunches, sporting venues and at bookshops in London and other relevant cities.

Beware of the Dog was the number 1 bestselling biography following publication, and won the William Hill Sports Book of the Year and the British Sports Book Awards: Best Autobiography.

Tired But Wired by Dr Nerina Ramlakhan

Tired But Wired

by Dr Nerina Ramlakhan

This self-help book, aimed at overcoming sleep problems, was written by first-time author, sleep and energy therapist, Dr Nerina Ramlakhan.

The topic proved popular with the press and Nerina was interviewed by This Morning, Radio 4 Woman’s Hour, Radio 2 Steve Wright, Talk Radio Europe and Newstalk Dublin.  Extracts were placed in Daily Mail, Daily Express, Woman’s Weekly, Esquire, Sport and Irish Independent, and articles appeared in  Sainsbury’s Magazine, Top Santé, and Healthy. The book was widely reviewed in publications such as Choice, Occupational Medicine, Midwives and on the Patient UK website.

Rose Petal Jam by Beata Zatorska and Simon Target

Rose Petal Jam

by Beata Zatorska and Simon Target

Combining recipes and memories from a childhood in Poland this stylish self-published book was aimed at introducing Poland and its food to a wider audience, and as a nostalgic feast for the large Polish community in the UK and beyond.

Rose Petal Jam was launched at The Polish Club in London.  The book appealed to both the food and travel media, and Beata’s strong personal story, which she related in the book, led to her being  interviewed on Radio 4 Midweek.  The Guardian featured a travel piece on Poland written by Simon and recipes from the book were published on Guardian Online.  Extracts also appeared in The Independent, Food & Travel and Jamie magazine, and the book was featured in all the UK Polish press as well as on the Polish Cultural website.  Reviews were published in magazines such as Delicious and Food & Wine (Ireland), and on many leading food websites.